Japanese brewery Kirin unveiled a new campaign for their Off White brand of imitation beer products known as happoshu. To help promote their cheaper beer substitute, Kirin will be dispatching six drones painted like pigeons to fly around and record the people of Taketa City in Oita Prefecture.Here’s an overview of the Off White campaign. In the city of Taketa, Kirin constructed the Off White House, a quaint countryside home where the Po pigeon/drone family lives.
▼ Bro Po, Ma Po, Grandpa Po, Grandma Po, Pa Po, and Sis Po
Residents of Taketa are given a special smartphone app called POTLINE which they can use to contact the Po family. By calling up the pigeons people can arrange a time to meet when they will all fly out and find you with their attached cameras.
So, say Satoshi up the street is planning to deal with that pesky giant hornet’s nest out back once and for all. You can call up the Po’s and get them to come and record what’s sure to be a hell of a show. Then when it’s finished and Satoshi is discharged from the hospital, you can all head down to the Off White House and enjoy reliving the pain while knocking back some cold happoshu.
■ Why?
That explanation may have left you with more questions than answers, so let’s start with why Taketa City was chosen out of all the places in Japan. Recently the town has enacted the Rural Regression Proclamation which is a project aimed at rebuilding its population which has dwindled as younger generations moved away to urban centers.
Someone at Kirin took note of this and decided to help the small community grow to its former glory. Using one of the city’s vacant homes they established the Off White House as both a community center and house for their robot pigeons. Not being completely altruistic, Kirin also sees this as a great cross promotion for the “clean living” image they want for their Off White beverage.
Source: Rocket News